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How Storytelling as a Product Manager Helps You Build Great Products

By Eileen Jacob   |   7/12/2018
You may have thought "Once upon a time…" was primarily a way for parents to get children to sleep, but it turns out that stories can also be used to engage and motivate a business audience. Stories are ...

How an executive MBA paid off for this product marketing director

By Susan Petty   |   12/07/2017
For product marketing director Adam Kerin, EMBA 16, it hasn’t taken long to see the return on investment (ROI) from his Berkeley Executive MBA. One of the very first assignments in his finance class, he ...

Do I Need an MBA to be a product manager?

By Eileen Jacob   |   11/29/2017
Product managers draw upon a wide array of skills to help companies envision, deliver, and market the new and the next. Some of the abilities a product manager (PM) needs stem from innate qualities such as ...

How to Become a Product Manager

By Eileen Jacob   |   9/18/2017
Product managers help companies envision, produce, and market products. They are responsible for every stage from conception to sale. Their role is so essential that they are sometimes referred to as "mini ...

Becoming a Leader In Product Management: Jay Dave's Amazon Career

By Susan Petty   |   8/21/2017
Although Jay Dave, EMBA 16, came from an engineering background, he'd always considered transitioning to a leadership role in product management. ""I still wanted to be in tech, but I also wanted to be part of ...

Why Business School? For a Career Switch to Product Management

By Eileen Jacob   |   5/31/2017
Swetha Tupelly is a senior product manager for online fashion service Le Tote, a big leap from a previous role as a technical lead and engineer at Qualcomm. The key tool to making that leap: A Berkeley MBA in ...

Shaping Your Business School Studies for a Product Management MBA

By Eileen Jacob   |   1/19/2017
Part problem-solver, part storyteller, part trend analyst, and part entrepreneur, a product manager is part of putting The Next Big Thing in people's hands. 

Do I need an MBA to Be a Product Manager: Kavya Mallesh

By Eileen Jacob   |   12/16/2016
Meet Kavya Mallesh, Intuit product manager and 2017 graduate of the Berkeley Evening & Weekend MBA Program: