Marketing

Marketing | 4 MIN READ

How Uber's Senior Marketing Insights Manager bridged passions for people and storytelling—and made it a career

With an educational background in anthropology and film, Joanna Shujman, MBA 17, had a passion for people and storytelling. After working in human ...
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Pearce, Bill

Marketing | 4 MIN READ

Bill Pearce says most important trait of a successful marketer is empathy

Bill Pearce brings a career’s worth of insight and experiences to his work at Berkeley Haas, both inside the classroom and in his administrative ...
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Entrepreneurship | 4 MIN READ

Trends & outlooks: corporate responsibility in times of crisis

When it comes to a corporation’s success, revenue is not the only consideration. A recent study by Cone Communications found that Americans want more ...
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Nick Johnson, EMBA 16

Marketing | 4 MIN READ

Nick Johnson examines the future of marketing and the roles of a leader

The director of Content Programs at Salesforce, Nick Johnson, EMBA 16, shares his views on “thought leadership,” the value of a Berkeley MBA for ...
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Compare the Berkeley MBA Program Options

Same world-renowned faculty. Same global alumni network. Same top-ranked MBA.
Different schedules.

Compare Berkeley MBA Programs
Kaelin Merrihew, MBA 19

Evening & Weekend | 2 MIN READ

Evening & Weekend program allows Kaelin Merrihew, MBA 19, to evolve her career without breaking stride

Telling stories was always part of Kaelin Merrihew’s DNA.
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Noa Elan, MBA 14

Marketing | 3 MIN READ

Noa Elan’s marketing odyssey from selling soap to the ride of her life at Lyft

Noa Elan’s career has unfolded a bit like the title of the Grateful Dead album – what a long strange trip it’s been.
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Marketing | 2 MIN READ

How an EMBA propelled marketer Nick Johnson from startup to Salesforce

Meet Nick Johnson – a director of marketing at Salesforce and a 2016 graduate of the Berkeley Haas EMBA program. Nick spoke with us about his ...
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Marketing | 1 MIN READ

MBA Internships: Living a dream at 20th Century Fox

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