Marketing

Rachel poses with classmates and friends atop the Berkeley Haas sign

Ignoring limitations, taking risks, and practicing compassion

Three years old is too young to understand why mommy is gone two nights a week, but Rachel Lui Pang, MBA 24, wants her daughter to one day “be proud ...

Marketing | 2 MIN READ

A coaching approach to leadership on the job, on the field, and on Zoom

Paulina Lee, MBA 22, cheerfully admits to being a tad obsessive about her calendar. She says she “ruthlessly prioritizes the best ROI and value for ...

Photo of Salesforce hiring manager Layne Austin

Marketing | 3 MIN READ

The MBA from the eyes of a hiring manager at Salesforce

How companies recruit MBAs in 2020 has changed; what they are looking for in MBA candidates for internships and full-time positions has not.

Marketing | 4 MIN READ

How Uber's Senior Marketing Insights Manager bridged passions for people and storytelling—and made it a career

With an educational background in anthropology and film, Joanna Shujman, MBA 17, had a passion for people and storytelling. After working in human ...

Compare the Berkeley MBA Program Options

Same world-renowned faculty. Same global alumni network. Same top-ranked MBA.
Different schedules.

Marketing | 4 MIN READ

Bill Pearce says most important trait of a successful marketer is empathy

Bill Pearce brings a career’s worth of insight and experiences to his work at Berkeley Haas, both inside the classroom and in his administrative ...

Entrepreneurship | 4 MIN READ

Trends & outlooks: corporate responsibility in times of crisis

When it comes to a corporation’s success, revenue is not the only consideration. A recent study by Cone Communications found that Americans want more ...

Marketing | 4 MIN READ

Nick Johnson examines the future of marketing and the roles of a leader

The director of Content Programs at Salesforce, Nick Johnson, EMBA 16, shares his views on “thought leadership,” the value of a Berkeley MBA for ...

Marketing | 2 MIN READ

Evening & Weekend program allows Kaelin Merrihew, MBA 19, to evolve her career without breaking stride

Telling stories was always part of Kaelin Merrihew’s DNA.

Marketing | 3 MIN READ

Noa Elan’s marketing odyssey from selling soap to the ride of her life at Lyft

Noa Elan’s career has unfolded a bit like the title of the Grateful Dead album – what a long strange trip it’s been.

Marketing | 2 MIN READ

How an EMBA propelled marketer Nick Johnson from startup to Salesforce

Meet Nick Johnson – a director of marketing at Salesforce and a 2016 graduate of the Berkeley Haas EMBA program. Nick spoke with us about his ...

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Berkeley MBA Blog

Marketing

Ignoring limitations, taking risks, and practicing compassion

A coaching approach to leadership on the job, on the field, and on Zoom

The MBA from the eyes of a hiring manager at Salesforce

How Uber's Senior Marketing Insights Manager bridged passions for people and storytelling—and made it a career

Compare the Berkeley MBA Program Options

Bill Pearce says most important trait of a successful marketer is empathy

Trends & outlooks: corporate responsibility in times of crisis

Nick Johnson examines the future of marketing and the roles of a leader

Evening & Weekend program allows Kaelin Merrihew, MBA 19, to evolve her career without breaking stride

Noa Elan’s marketing odyssey from selling soap to the ride of her life at Lyft

How an EMBA propelled marketer Nick Johnson from startup to Salesforce

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