Brian Tajo, EMBA 18

One path, two goals: Brian Tajo, EMBA 18

By Susan Petty

By age 31, Brian Tajo was hitting his professional goals with remarkable speed and precision. He had worked as a consultant for IBM, a workday design manager for Johnson & Johnson, and a product manager for Salesforce. He had just started an MBA, a longtime aspiration.

But hovering above these milestones was a different deeply personal goal, a calling he had felt for years. It had to do with what his parents, natives of the Philippines, once told him.

“You have to find a way to give back,” they had said. “That’s our one ask of you.”

Brian saw that opportunity in the Filipino Young Leaders Program (FYLPRO), a nonprofit group dedicated to the advancement of the Philippines and its people. Every year, FYLPRO selects 10 people under the age of 40 for a special delegation to the Philippines where they embark on an intimate tour of the country with top government and business officials.

“You get a macro and micro view of what’s going on in the Philippines told though their eyes,” Brian says. “It’s very in-depth.”

FYLPRO would be a chance to reconnect with his roots and apply his business acumen to the country’s economic and social challenges—the ultimate chance to give back. But the program was highly competitive. Tajo had applied in the past but hadn’t made the cut.

When it came time to apply to MBA programs, Tajo searched for one that would help him achieve not only his professional goals but his personal goals, particularly acceptance to FYLPRO.

“In looking at all my professional and personal ambitions, Berkeley had the program structure to put me in a position to achieve them all,” he says.

After being accepted to several full-time MBA programs, he opted for the low-residency Berkeley MBA for Executives program with classes held Wednesdays through Sundays on campus in the same classrooms as traditional students.

“I think the EMBA is the best of the full-time and part-time programs,” he says. “You have classes only periodically, but you really are immersed on campus. You feel like a full-time student.”

It was the out-of-classroom experiential learning programs that really gave him an edge, according to Brian. It started with the Leadership Immersion with his classmates in Napa, a week-long class with the goal of finding your voice and learning how to tell your story. Through exploring past failures, honest reflection, and “a lot of tears and tissues,” everyone tapped into their authentic self and distilled their personal “call to action.”

“My call-to-action was giving back to the community. It’s my mantra—what makes me happy and keeps me going. Don’t forget where you came from. And make sure you give back.”Brian Tajo, EMBA 18

Another keystone program for Brian was the Global Network for Advanced Management, a group of 30 top business schools around the world that offer online and international courses. Through GNAM, Brian took a class on economic development in Southeast Asia hosted by the Asian Institute of Management in Manila. The five-day class drew students from Yale, Germany, India, and beyond to discuss case studies for the Association of Southeast Asian Networks (ASEAN), a group of smaller countries trying to offer business alternatives to superpower countries like China, Japan, and Korea.

“It was so relevant to what I want to do,” Tajo says.

That experience, along with the Berkeley program, gave him the edge he needed to make the FYLPRO cut. As a 2018 delegate, he spent the week in a state of wonder and joy. Escorted to venues not open to the public, they visited the governor’s palace and enjoyed an intimate dinner at the home of an ambassador, sharing a table with the nation’s senators, policy advisors, and business moguls.

“Here we were, young professionals ages 26 to 38 talking with them about everything from birth control to what’s going on with basketball,” Brian says. Once while they were running late to a meeting, the police actually parted traffic to speed them through. “I felt like a celebrity.”

Recently graduated with the EMBA class of 2018, Tajo credits Berkeley Haas with making him more competitive for FYLPRO. More than that, though, he says his MBA journey reinforced his personal values.

“It’s not just about pursuing my professional ambition, but my personal ambition,” Tajo says. “It’s beyond career and financial gains. It was about learning more about myself—solidifying what my strengths are and what makes me happy.”

Learn about the Berkeley MBA for Executives program

Posted on March 21, 2019
Themes: MBA Benefits
Susan Petty
Susan is Director of Admissions for the Berkeley MBA for Executives Program. She has nearly twenty years of experience in marketing and advertising, having worked in several different industries including technology, travel, healthcare -- and many others from her media planning days at J. Walter Thompson where her clients included Chevron, Kaiser Permanente, Nestle, and Ford. She enjoys advising prospective students and guiding them through their personal MBA experience.