Investment Banking to Entrepreneurship: Meet Liran


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Liran Amrany is the founder and CEO of Debitize, a personal finance application that helps consumers use credit cards responsibly. Debitize automatically helps customers set aside funds to cover every purchase while still allowing them to access the benefits of credit card use.

In 2002, Liran received dual Bachelor's degrees in Economics and Genetics from UC Berkeley and subsequently joined the Berkeley Master of Financial Engineering program in 2003.

Liran graduated from the MFE program at the top of his 60-person class and was hired at JP Morgan shortly thereafter. Starting when he was just 24 years old, Liran spent nine years there developing, marketing, and structuring fixed income derivative products and was eventually named Executive Director of Derivatives Marketing.

After many years on that side of the financial industry, Liran decided to flex his own entrepreneurial skills and envisioned an app that launched early 2016.

“The structuring and problem-solving skills I learned in the MFE program helped me to develop a new financial product that solves a critical market need while adhering to legal, regulatory, and compliance guidelines,” says Amrany.


About The Author

As Assistant Dean and Executive Director of the Berkeley MFE Program, my role-among other things-is to develop and maintain contacts with firms to find opportunities for the students and place them in outstanding internships and full-time positions.