To prepare for the workshop, participants have been asked to fill out a survey and send the survey to peers, friends, coworkers, and family to identify our brand traits to help create a profile. One of the questions asks - if s/he were a car, what type would s/he be and why?
All of my respondents haven't completed the survey, but there is a strong leaning towards various dependable Japanese sedans, some with leather seats (as noted by some respondents). I'm looking forward to finding out how all of this fits together when I take the workshop. For now, it's certainly a fun conversation topic and something to ponder.