The Berkeley MBA program maintains a vibe that goes beyond traditional b-school camaraderie, in part due to the school's Defining Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself.
Articulating Berkeley-Haas culture was a challenge that Dean Rich Lyons tackled alongside faculty and students in 2010, a process he calls both challenging and worthwhile.
"I was at lunch recently with some venture capitalists who don't know the school very well, and I handed a culture card to them. They said, 'This describes the kind of people we like to fund.'"
On the fifth anniversary of the Principles, the school's chief (but far from only) culture evangelist, reflects in a Haas Now story on both their launch and their lasting value.