Leadership Communication & Ferran Adrià


As most of the other first-years, I've been spending the last few days racing against the clock to get some decent studying before Fall A finals. They've arrived so quickly, all of a sudden! It's OK though, I tell myself, they'll be finished as quick as they came. Hopefully....

In the meantime, I just wanted to write a few quick lines to reflect on two events that have recently taken place in the Andersen Auditorium.

The first one is yet another tribute to a very popular Fall A class: Leadership Communication. We have definitely been put outside our comfort zones in this one, and we've learned about public speaking and human relations in a very unique and experiential way. Check out the picture below, for example: during a class, all 60 of us participated in an exercise in order to prove that not only will people treat you differently according to your perceived status within society or your organization, but that you are prone to adapt your own behaviour accordingly. In practice, we held oversized cards on our foreheads representing our position within the hierarchy, although we only got to see the value of the card at the end of the exercise. If it looks like fun it's because it was...

The second event took place earlier this week. It was the presentation of the "Ideas for Transformation" challenge, by famous Spanish chef Ferran Adrià in partnership with Telefonica.

Adrià wants to transform the relationship between creativity and society through the creation of El Bulli Foundation. He has selected five business schools to participate, Haas being one of them given our strengths in blending innovation and technology.

As a Spaniard myself, I grew up admiring Adrià's boldness and foresight. Needless to say, I felt honored to share with him a few moments over lunch and during his presentation. This will be a tough challenge though, given how high up the bar is set; in the chef's words, "if they can understand you when you explain your innovation, it's not novel enough".

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