Online Worlds


In yet another CEO event, yesterday I had the opportunity to talk with Craig Sherman, CEO of Gaia Online, as part of my Media & Entertainment class. Gaia Online is one of the most successful social networks/online worlds in the US, mostly populated by teens and (very) young twens.

Craig discussed many of the aspects of monetizing online properties, we were able to challenge him on strategic decisions and he gave us great insights into how young people use social platforms and how their particular use patterns can be used to deliver unique value to both users and advertisers.

Another very interesting speaker in a class that brings in some of the leading experts in the digital media space into the classroom.


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