Brunetti said he was impressed with the students' inquisitiveness and creativity, and how the short timeframe created a sense of urgency and unleashed their creative energy. He hopes to invite Haas students to participate in an internal brainstorming session at Specialized.
"One of the challenges in managing a business is that over time the team puts on blinders. It becomes easier to spend more time thinking of why we cannot do something, rather than why we can do something," Brunetti said. "You go into 'protect' mode instead of being on offense. The energy of the Haas students could challenge our thinking and pre-dispositions."