Winning Approaches: Sony Sony

By now you may think you've heard it all when it comes to Berkeley MBA students winning case competitions. After all, this year students have made strong showings in healthcare, education technology, real estate, innovation, entrepreneurship, and renewable energy.

Well, here's a case (competition) where Berkeley-Haas students were on the teams that came in first, and second, oh and third. Respectively, Raj Brahmbhatt, Benny Du, and Krishna Shah, all MBA 13, accomplished this feat in the Sony Marketing Strategy Case Competition, hosted by UCSD's Rady School and held at Sony Electronics headquarters in San Diego, Feb. 10-12.

The competition randomly assembled teams of four, mixing students from participating schools such as Stern, Marshall, Anderson, and Ross, and gave them approximately 20 hours to tackle a challenge from Sony. Students were provided with some background information and asked to respond to three case questions that focused on Sony's competitive positioning and product and marketing strategy for the short term, medium term, and long term.

Berkeley-Haas was the only school to be represented across all three winning teams, leading one to wonder if this was, perhaps, no coincidence. The secret weapon for all three teams? "Innovative ideas and recommendations supported by a solid strategic framework and good data," says Brahmbhatt.

About The Author

From 2011-2013, Valerie Gilbert focused on sharing stories of Berkeley MBA student achievements and connection to the Haas Defining Principles. At Haas since 2004 and now Associate Director of Content Marketing, she still enjoys revealing the different facets of life at Berkeley-Haas to a variety of audiences.