The Competition: The Innovation Challenge, a global business innovation competition.
The Team: Evening and weekend MBA students Sathishkumar Balasubramanian, Winnie Phua, Denise Toy, and Shisher Wahie, all MBA 13.
The Outcome: Emerging from a field of 178 teams to be among the top 15 overall and top 5 in the strategy and business model category.
The Challenge: Generating ways for AT&T to better connect its cloud-hosting services with mobility applications and services to meet the needs of small businesses.
The Winning Approach: "We definitely used brainstorming techniques amassed from the PFPS class, so had a broad range of solutions from which we ultimately picked our unique solution," says Phua.
Defining Principles at Work: "We received positive feedback from judges and organizers on our innovation and presentation skills and the general display of confidence without attitude," Phua says.
Fitting it all in: Since team members work full-time and attend school on Saturdays, that left Sundays--and much of Thanksgiving weekend to devote to the Challenge.
Fuel of Choice: Breakfast muffins and sandwich dinners from Panera Bread. Entertainment provided by Chief Morale Officer Sadie the Maltese.
- First-place: MIT EdTech Competition, Babson SF Rocket Pitch Competition
- Second-place: UT Austin Real Estate Challenge, Vanderbilt Human Capital Case Competition, Babson SF Rocket Pitch
- Third-place: Carlson Elite Eight Brand Management Case Competition
- Semi-finals: Global Innovation Challenge