Marketing Matters


Marketing Officers Share Insights in New Speaker Series Course

Del Monte CMO Bill Pearce kicks off the series on February 9.


Experts who “thrive” and “think outside the bun” will share wisdom with students in the Full-Time MBA Program through a new course launching this spring: the Chief Marketing Officer Insight Series. The CMOs and senior marketing VPs who drive the thrive at Kaiser Permanente and shun the bun at Taco Bell will speak, as will marketing leaders from Levis, Yahoo!, Chevron, and more.

In addition to sharing insights and case studies from their organizations in a lecture, the marketing execs will join a small group of students for dinner after class and engage in additional mentoring. The 10-week course was developed by the Berkeley-Haas marketing area and will meet on Wednesdays from 4:30 p.m. to 6:00 p.m., Feb. 9 through April 20.

For more on marketing, check out the Haas Marketing Club, which offers case workshops, corporate day-on-the-job treks, and its own speaker series. Next up: Lunch and learn with Neutrogena on Jan. 19.

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About The Author

From 2011-2013, Valerie Gilbert focused on sharing stories of Berkeley MBA student achievements and connection to the Haas Defining Principles. At Haas since 2004 and now Associate Director of Content Marketing, she still enjoys revealing the different facets of life at Berkeley-Haas to a variety of audiences.