Marketing

Rachel poses with classmates and friends atop the Berkeley Haas sign

Marketing | 3 MIN READ

Ignoring limitations, taking risks, and practicing compassion

Three years old is too young to understand why mommy is gone two nights a week, but Rachel Lui Pang, MBA 24, wants her daughter to one day “be proud ...
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Marketing | 2 MIN READ

A coaching approach to leadership on the job, on the field, and on Zoom

Paulina Lee, MBA 22, cheerfully admits to being a tad obsessive about her calendar. She says she “ruthlessly prioritizes the best ROI and value for ...
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Photo of Salesforce hiring manager Layne Austin

Marketing | 3 MIN READ

The MBA from the eyes of a hiring manager at Salesforce

How companies recruit MBAs in 2020 has changed; what they are looking for in MBA candidates for internships and full-time positions has not.
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Marketing | 4 MIN READ

How Uber's Senior Marketing Insights Manager bridged passions for people and storytelling—and made it a career

With an educational background in anthropology and film, Joanna Shujman, MBA 17, had a passion for people and storytelling. After working in human ...
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Compare the Berkeley MBA Program Options

Same world-renowned faculty. Same global alumni network. Same top-ranked MBA.
Different schedules.

Compare Berkeley MBA Programs
Pearce, Bill

Marketing | 4 MIN READ

Bill Pearce says most important trait of a successful marketer is empathy

Bill Pearce brings a career’s worth of insight and experiences to his work at Berkeley Haas, both inside the classroom and in his administrative ...
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sean-pollock-PhYq704ffdA-unsplash (1)

Entrepreneurship | 4 MIN READ

Trends & outlooks: corporate responsibility in times of crisis

When it comes to a corporation’s success, revenue is not the only consideration. A recent study by Cone Communications found that Americans want more ...
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Nick Johnson, EMBA 16

Marketing | 4 MIN READ

Nick Johnson examines the future of marketing and the roles of a leader

The director of Content Programs at Salesforce, Nick Johnson, EMBA 16, shares his views on “thought leadership,” the value of a Berkeley MBA for ...
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Kaelin Merrihew, MBA 19

Marketing | 2 MIN READ

Evening & Weekend program allows Kaelin Merrihew, MBA 19, to evolve her career without breaking stride

Telling stories was always part of Kaelin Merrihew’s DNA.
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Noa Elan, MBA 14

Marketing | 3 MIN READ

Noa Elan’s marketing odyssey from selling soap to the ride of her life at Lyft

Noa Elan’s career has unfolded a bit like the title of the Grateful Dead album – what a long strange trip it’s been.
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Marketing | 2 MIN READ

How an EMBA propelled marketer Nick Johnson from startup to Salesforce

Meet Nick Johnson – a director of marketing at Salesforce and a 2016 graduate of the Berkeley Haas EMBA program. Nick spoke with us about his ...
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