Multitasking

     

If there is one thing you really get good at as you progress along the EWMBA road, it is multitasking; or rather, learning to switch between different tasks and make a lot of progress in short bursts. Fall B has proved to be more challenging than Fall A and things have also picked up quite a bit at my workplace. All of this has really brought out a need for thoughtful orchestration of my daily to-do list.

Financial Accounting is definitely something that becomes natural only after a fair amount of practice. Learning accounting feels somewhat like learning a new language with its own grammar, rules and non-intuitive nuances. It takes a bit of getting used to. However, it has definitely given me a fresh perspective on analyzing earnings reports and announcements. My ears perk up every time I hear about really rosy “non-GAAP” earnings or “one-time charges and write-offs”.

Marketing has been a blast - from truly understanding how customers value products, to critiquing companies tripped by the inventor’s dilemma, to learning about strategies for sustaining long-term product differentiation. To top it all – a business case on marketing and pricing contact lenses for - wait for it - chickens. For our marketing project, my team has been working on developing a market entry plan for a startup in the cosmeceutical industry. The level of access to the company, the quality of industry reports available via the Haas business library and the heated debates on strategic marketing options, have made each and every one on the team feel like a product marketing manager on the company payroll.

Well, its Friday night and time to hit the books…

That’s all folks!!

- Shamik

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