Berkeley-Haas Defining Principles: From Launch to Lasting

By Morgan Bernstein

The Haas School's Dean Lyons rocksThe Berkeley MBA program maintains a vibe that goes beyond traditional b-school camaraderie, in part due to the school's Defining Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. 

Articulating Berkeley-Haas culture was a challenge that Dean Rich Lyons tackled alongside faculty and students in 2010, a process he calls both challenging and worthwhile.

"I was at lunch recently with some venture capitalists who don't know the school very well, and I handed a culture card to them. They said, 'This describes the kind of people we like to fund.'"  

On the fifth anniversary of the Principles, the school's chief (but far from only) culture evangelist, reflects  in Haas Now story on both their launch and their lasting value.

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Posted on March 29, 2015
Themes: Haas culture
Morgan Bernstein
Morgan was the Executive Director of Full-time MBA Admissions at Haas from 2016-2019 as well as a graduate of the program. She enjoys making personal connections with prospective students and guiding them through the MBA admission process.