For the two of us, the Berkeley and Energy Resources Collaborative (BERC) was a clear way to get involved and give back.
For those who don’t know much about BERC, here is the brief overview. It was founded in 2005 by Haas MBA students as a multidisciplinary organization that connects all aspects of energy and resources at UC Berkeley. Over the past six years, it has grown to have over 2,500 members across the Berkeley campus, and its now one of the largest student-run energy/environmental organizations in the US.
As energy challenges become increasingly more complex, we have seen the need for more interdisciplinary solutions that bring in perspectives from different fields: engineering, business, environmental sciences, policy, law, etc. By bringing in ten different graduate programs, the Lawrence Berkeley National Lab, and the undergraduate community at UC Berkeley, BERC has become a critical resource to build and shape the most innovative solutions to one of our toughest global challenges.
In the past few years, BERC has managed to fulfill this mission in very specific ways. In addition to a few dozen events throughout the year, BERC offers practical opportunities for graduate students to collaborate with real business solutions. Read about our flagship programs such as Cleantech2Market and BERC Innovative Solutions here.
While BERC’s achievements in six years are astounding, we have also identified a number of ways that the organization could expand its reach and broaden its impact within and outside of the UC Berkeley community.
As two Haas students passionate about the ways that smarter marketing strategies can help accelerate the roll-out of clean energy solutions, we saw BERC as a clear opportunity to put our marketing skills to the test. Some of our marketing goals for the year include:
- Increase BERC’s membership across the graduate and undergraduate community by broadening BERC’s reach, increasing collaboration across programs, and providing various opportunities for involvement and professional development
- Strengthen BERC’s online presence through revamped website, newsletter, blog, and social networks
- Increase sponsorship opportunities and value leveraging BERC assets and year-round events
We plan to use this blog and a future BERC blog to keep you posted on the progress (and mistakes!) we make throughout the year. In the meantime, if you want to learn more about our programs, receive our newsletters, or provide input on future programs, you can reach us through the BERC website or emailing us directly.