Berkeley-Haas Wins MBA Innovation Challenge
It’s official: A crew of Berkeley MBA students has laid claim to the title of “America’s Most Innovative MBA Team“ by winning the 8th Innovation Challenge last Friday. Operating as “Haastile Takeover,” (from left to right above) Nancy Unsworth, Brandon Piper, Blake Holland, Rahul Bijor, and Scott Van Brunt, all MBA 12, emerged victorious from an original field of more than 100 teams from 50 b-schools. They took home bragging rights and a $20K prize.
The competition, conducted completely online, challenged students to innovate in business model innovation, social innovation, and marketing and product development. Competing in business model innovation, Haastile Takeover proposed an online vehicle maintenance management portal for car owners as a way of attracting generation Y consumers to Jiffy Lube, a challenge sponsor.
Berkeley-Haas was well-represented in the challenge: Four teams made it to the semi-finals, making Haas the only school to have more than one team represented at this stage. Holland says some of the credit for his team’s success goes to the new MBA Problem Finding, Problem Solving course. “This class gave us a great set of tools to brainstorm and ideate in the early going of the project.”
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